SEO strategies for home service businesses, like a junk removal company or local plumbers, aren’t much different than the strategies for national brands. However, there are a few things you can do right now to improve your rankings and generate more leads.
1. Optimize your Google My Business page
Optimizing your Google My Business profile will help differentiate you from your competitors. Most home service businesses are not investing in SEO and therefore not fully optimizing their GMB profile.
Make sure your business information is complete and accurate, including your name, address, phone number, and website. Add photos of your business and services, and consider adding a link to your website.
List your products and services with unique images. Don’t use stock photos, they can be spotted a mile away.
Try to post once per week and include offers.
All of these tips will help you improve your GMB profile, increase your rank in Google Maps, and generate more leads.
2. Have unique location pages on your website
If you’re a home service business, it’s likely that you have more than one location. You should create a unique page for each location on your website. This will help improve your rank in local search results.
Include the address, phone number, and hours of operation for each location, as well as photos and a Google map. If you have customer reviews, testimonials, or star ratings for that location, be sure to include them on the page.
Make sure the pages are well-optimized for SEO with keyword-rich titles and descriptions. You can also use schema markup to help Google understand your data better.
Creating unique location pages is an easy way to improve your local SEO and generate more traffic resulting in more leads.
3. Create informational content to build topical relevance
One of the best ways to improve your SEO and generate leads is to create informative content about your industry.
It should be done not just for the content that is there on your site using on-page SEO techniques but also by using off-page SEO techniques such as guest posts etc. as this will help get quality backlinks. These backlinks are very much important in this internet marketing age to be able to build your authority in the eyes of Google so that it ranks your site higher in search results.
This content can help you build topical relevance for your business and attract potential customers who are interested in learning more about your services.
Including blog posts, infographics, videos, and even e-books, can help you reach a larger audience and attract more leads. Make sure the content is well-written, accurate, and relevant to your target audience.
When creating this type of content, think about the questions that people are asking related to your industry. What topics are they searching for online? Address these topics in your content and you’ll be able to attract more leads from people who are interested in what you have to offer.
Try implementing one of these strategies today. SEO is a long-term investment in your business and it takes time for search engines to crawl and index your pages. Every day you wait is another day delaying your potential organic visibility!